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8 April 2024

ELIE SAAB and TOR HOLDING Partnership Redefines Luxury in Turkey

ELIE SAAB, one of the most important representatives of luxury life in the world, and Tor Holding signed a cooperation agreement to develop two luxury segment housing projects in Turkey.

The first of the projects, which will carry the Elie Saab brand, will be located on the Bosphorus line in Istanbul, and the other one will be located at an exclusive point where green and blue meet in the Marmara region.

The parties made the following statements about the cooperation, which was widely covered in the world press.

ELIE SAAB Group CEO Elie Saab Jr.:

'We are pleased to cooperate with Tor Holding to promote ELIE SAAB's architectural vision in Turkey. This represents an important milestone in our strategic development plan. Over the past four years, we have embarked on a bold journey to expand our brand into luxury real estate, with successful projects in key destinations around the world, including the UK, the United Arab Emirates, Spain, Brazil, and other key attractions. This collaboration in Turkey reflects our commitment to delivering exclusive, luxury living experiences that perfectly align with our mission to epitomize luxury and elegance.'

TOR HOLDING Group Board Member, Muhammet Torun:

'As Tor Holding, our strategic partnership with ELIE SAAB brings significant innovation to the luxury housing sector in Turkey and further strengthens our global brand strategy. Thanks to our offices around the world and our extensive cooperation network, we are in a constant growth momentum. This project not only reflects Turkey's increasing attractiveness for foreign investors but also stands out as a step that increases the prestige of Tor Holding and Turkey in the international arena. Collaborating with a globally recognized brand such as ELIE SAAB reinforces our innovation in the sector and our vision of developing exclusive living spaces while strengthening Turkey's position on the global business and investment map.'

The launch event of the cooperation and projects will be held in Istanbul in May 2024.

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